EF Travel Club

Multi-platform

EF Education First — an international company that specializes in academic travel—wanted to keep travel top of mind for educators and students, year-round. We did just that with the EF Travel Club. It’s a package we delivered to front desk administrators at prospective schools to give to their most adventurous educators — the kind that might want to travel with EF. We packed it with all kinds of EF goodies: a club pennant, a world map, and a handy list of travel club activities to get the travel club started.

The first challenge: Getting to the right teachers. We relied on front desk administrators at prospective schools to point us in the right direction. Once our Travel Club kit was in the right hands, we invited teachers to reach out to EF for a tour. Any teacher who took us up on the invitation would get a free EF world map for their classroom.

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